Skyfall and My Brother the Devil Homework.

                   Write two/three paragraphs comparing Skyfall and My Brother the Devil.

Skyfall is the twenty-third in the James Bond Series of spy films, it was produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment. The film is about an attack on MI6, and Daniel Craig (James Bond) is set the mission to find out who was responsible for the attack. Skyfall premiered on 23 October 2012, and was released in the UK on 26 October 2012.
My Brother the Devil is a 2012 British film written and directed by Sally El Hosaini. It was produced by Rock Nest entertianment and Wild Horses film company. It tells the story of two sons of Egyptian immigrants, growing up in east london.

Hackney picturehouse is an art house cinema. Art house cinemas are different from most cinemas, the range of films they show supposedly caters to less mainstream tastes than most cinemas and there is an emphasis on independent, cult and foreign language films. Most of their promotional material is specific to individual cinemas rather than the network as a whole, however they also show mainstream Hollywood films that they consider interesting. My Brother the devil and Skyfall are both shown at hackney picture house, even though Skyfall has a huge audience and is shown at all most every mainstream cinema. My brother the devil has a much lower audience than skyfall and is not showing in mainstream cinemas, it also had no out of house advertising, where as skyfall has plenty.

Both Skyfall and My Brother the Devil were advertised on social networking sites such as; Youtube, Twitter and Facebook. They both have trailers that advertise the film, but unlike Skyfall, My Brother the Devil had no other advertising as it had a lower budget than Skyfall. Skyfal was advertised on photo billboards on the sides of busses, there were posters, and loads of merchandise such as; cups, t-shirts, nail vanish and many more. Skyfall was also advertised through the synergy of Adeles song, that she wrote and sang specifically for the film.

my brother the devil information

My Brother The Devil.

1. what was the budget for the film?
The budget for the film was £1,000,000.

2.  Who was the director? What do you know about her?
The director is Sally El Hosaini, she is an egyptian welsh screenwriter and director. She began her career in the middle east documentaries and then moved to independent feature films. Sally has lived in Hackney for ten years and the film 'My Brother The Devil' was set and shot in Hackney.

3.Who are the production companies behind the film? What else have they made?
The companies are Rooks nest entertainment and wild horses film company. Other films the wild horses company have made are 'Kiss of life', 'Songs of songs', 'Second hand' , 'Archipelago' and many more. Other films Rooks nest entertainment have made are, 'Blue bird', 'London project' and many more.

4.what awards has the film won?
'My Brother The Devil' won many awards such as, 'Best european film', 'Best cinematography' and 'Best newcomer'.

5.What examples of OOH1 advertising did you find? 
There is no ooh advertising.

6. What examples of social media advertising did you find?
Twitter and Facebook pages and self promotion on blogs, for example Tumblr.

7. What examples of other online advertising did you find?
The film doesn't have its own website, it is on the websites of distributors and production co.s.

8. Who distributed the film in the UK? How did they come to acquire the film for distribution?
The film was distributed by Verve Pictures, which was set up in 2003. Low budget film distributors.

9. Did you find any examples of Synergy or cross media convergence?
No.

10. Which cinemas was the film showing at? 
Local cinemas; Hackney Empire, Brixton Ritzy and Wimbledon. They are all local art house cinemas,

11. Who starred in the film? Were they all well known?
Said Taghmaoui (quite well known)
Fady Elsayed(not well known)
James Floyd(well known)

12. What did you find out about the production of the film?
Filmed locally in Hackney, during the riots they filmed in Wimbledon due to actors being mistaken for being involved in the riots. Locals were involved, many of the actors were new to acting (1st time actors).

13. Did anyone find out about the local cinema club that was set up in Hackney because of the shoot?
A film cinema club has started at the local community centre state where it was filmed, due to locals interest in the film.

14. What cameras were used to shoot the film? Can you link this to Skyfall at all?
Arri Alexa camera was used for both films.

Skyfall Revision

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Skyfall

What did you find out bout the producers/production company behind this film?

Skyfall is the twenty-third spy fil in the James Bond series, produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment. It features Daniel Craig’s third performance as James Bond, and Javier Bardem as Raoul Silva, the film's villain. The film was directed by Sam Mendes and written by John Logan, Neal Purvis and Robert Wade.
In the film Bond investigates an attack on MI6; it transpires that it is part of an attack on M by former MI6 operative, Raoul Silva. The film sees the return of two recurring characters after an absence of two films: Q, played by Ben Whishaw, and Miss Money penny, played by Naomie Harris. Skyfall was the last film of the series for Judi Dench who played M; a role, which she played in the previous six films. The position is subsequently filled by Ralph Fiennes' character, Gareth Mallory.
Mendes was approached to direct the film after the release of Quantum of Solace in 2008. Production was suspended when MGM encountered financial troubles, and did not resume until December 2010; during this time, Mendes remained attached to the project as a consultant. The original screenwriter, Peter Morgan, left the project during the suspension. When production resumed, Logan, Purvis and Wade continued writing what became the final version of the script, whilst incorporating Morgan's ideas. Filming began in November 2011, and primarily took place in the United Kingdom, China and Turkey.
Skyfall premiered on 23 October 2012, and was released in the United Kingdom on 26 October 2012. It was the first James Bond film to be screened in Imax venues, although it was not filmed with Imax cameras. The film's release coincided with the 50th anniversary of the James Bond series, which began with Dr. No in 1962.

Roughly how much money has Skyfall made since its release did you say?

Skyfall has earned $289,052,543 worldwide. On its opening weekend, it earned $80.6 million from 25 markets. In the UK the film grossed $32.4 million on its opening weekend, marking it the second-highest Friday-to-Sunday debut ever behind Harry Potter and the Deathly Hallows – Part 2. It also achieved the second-highest IMAX debut ever behind The Dark Knight Rises. The film set a record for the highest seven-day gross with £37.2 million ($59.9 million), surpassing previous record holder Deathly Hallows – Part 2 (£35.7 million). Overall in the UK, the film grossed $85,800,000.
Skyfall set an opening-weekend record in Switzerland ($5.3 million) and recorded the second-largest opening weekend for a Hollywood film in India ($5.1 million). In Austria, it achieved the second-highest opening weekend ever ($3.4 million) behind The Lord of the Rings: The Return of the King, while in Finland, it scored the largest opening weekend when excluding previews ($1.47 million).

Adele has a single out at the moment-how is this being used to promote Skyfall?

In October 2012, British singer-songwriter Adele confirmed that she had written and recorded the film's theme song with her regular songwriter, Paul Epworth. She later posted the cover for the "Skyfall" sheet music on Twitter, crediting the song writing to herself and Epworth, with arrangements to both Epworth and orchestrator J. A. C. Redford. The song was released online at 0:07am BST on 5 October 2012.

The song went to number one at the UK's iTunes online store less than ten hours after it was released, surpassing "Diamonds" by Rihanna in that country, and Taylor Swift's "Red" in the US. At 6 a.m. on 5 October, Clear Channel began airing "Skyfall" on 180 radio stations around the United States at the top of every hour. Within 24 hours, "Skyfall" had garnered 10 million audience impressions and had already begun to rank within the Top 50 of the Nielsen Broadcast Data Systems-based Radio Songs chart.
On 7 October, "Skyfall" entered the UK Singles Chart at number 4 after less than 48 hours on sale. The single sold 84,000 copies in the UK during its first two days of release. On 14 October, "Skyfall" rose to number 2 on the UK Singles Chart with sales of 92,000 copies. This tied "Skyfall" with Duran Duran’s "A View to a Kill" as the highest-charting James Bond theme song on the UK Singles Chart. "Skyfall" debuted at number one in Ireland based on download alone.
"Skyfall" entered the Billboard Hot 100 at number 8, Adele's first song to debut in the Top 10, selling 261,000 copies in the United States in its first three days. Though "Skyfall" debuted at number 8, it was actually the third best-selling single in the US that week – the Hot 100 ranks songs based on sales, radio airplay, and online streaming. "Skyfall" is the first James Bond theme to chart within the Top 10 in the US in a decade^, and is the first James Bond theme to debut in the Top 10. Interest in "Skyfall" led to a 10% increase in sales of Adele's last album, 21, in the US.

What other films is this production company known for?

The production company MGM (Metro Goldwyn Mayer) has mad countless films, too many to state. MGM have also made almost all the previous Bond film including Casino Royale, Quantum of Solace,

GoldenEye, Die Another Day. Also announced as the producer for the next two Bond films.

In what ways has the Internet been used to advertise and market Skyfall?

The Internet has been an important factor in helping to advertise and market Skyfall. There has been a massive push in online marketing, masses of viral marketing; YouTube screened the premier online; Facebook, twitter official pages; rolling roadblocks, homepage takeovers, etc.

Who do you think the target audience is for Skyfall and how can you tell, from the research you’ve completed?

In my opinion and from the research I have completed, the target audience is everyone, but males mostly. In the wider aspect, Skyfall had its premiere in this country – and its release date in the UK/Europe was nearly two weeks before USA. James Bond a very British Brand appeals to British people generally.

SkyFall Revision.

Emily Geraghty and Sian Smallman.

Skyfall.

The new James Bond film, Skyfall was released on the 23rd of October 2012. You can currently watch the film in all UK cinemas, for example Odeon, Vue, cineworld and the imax. The film is also available on websites such as www.letmewatchthis.ch.
When the film leaves the cinema it will be available on DVD and blu ray.

There are many skyfall merchandise available for fans to buy such as posters, drink cans, make up, toy cars, umbrellas, USB's, cups, perfume, watches, clothing etc.
These are some examples:

Posters.

Nail Vanish.

Fizzy Drinks.

Toy Cars.

There was lost of advertising for the film Skyfall, such as Adele's song that she wrote and sang especially for the film, photo billboards, photo billboards on the sides of busses, posters, trailers, TV interviews, radio adverts and many more.

Researching Skyfall.

  Emily Joanne Geraghty.

Researching Skyfall.

Skyfall is the twenty-third spy film in the James Bond series; it was produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment. The film was directed by Sam Mendes and written by John Logan, Neal Purvis and Robert Wade.

 There was lots of advertising for Skyfall, this is just some of it:


                        Photo billboards on the
                         sides of buses.

A photo billboard.

            

Posters.





There was a Youtube trailer to advertise the film:

 

 

 There is also synergy, Adele's song that she wrote and sang for the film:

 

 I also went to the cinema to see Skyfall:



While i was there i saw a 3D display, and merchandice- posters.

 

 

 

 

 

 

 

 



Media Homework- Swedes.

Emily Geraghty.
Media Studies.

Swedes.

 A swede is a short clip that tells the story of a film; it is usually funny and makes the actual film look silly. This Harry Potter swede is a great example. I like this swede because it is really funny and it includes all the main parts of the film, which helps the viewer to understand what is happening. I also like the fact that the people who acted in it included all of the key props that everyone would recognise, for example the wands. 

Media Homework.

Emily Joanne Geraghty.

Media Homework.

Production.

Producing a film consists of many different stages. It starts off with an initial idea/story, and then the final idea/story is decided. It then goes on to the script stage, followed by drawing storyboards. Then you have to find the film funding, once you have found the funding for your film you can then go on to the cast and crew stage. When you have cast your roles, you can then pick your filming locations, come up with a shooting script, and scheduling for your shooting. Once you have finished your shooting, you can then move on to the editing stage, and produce your finished product. You can then move on to screening your finished product, and release it to the public. For example, in the making of ‘Twilight’, it follows some of the same stages in the production of the film. There were a lot of storyboards of different scenes and sets. They also took into careful consideration who they choose to play each character. There was also a lot of editing in the making of twilight as they had to add in a lot of special effects, and computer animations.

Distribution.

Films get from the edit house to the audience in many different ways. The most popular ones are through film trailers and the internet. There are also other ways such as, through press releases, magazines, movie sites and many more.

Marketing.

There are lots of different types of marketing. For example, posters, magazines, word of mouth, display boards on the sides of busses, leaflets, social networking sites, radio, TV adverts, merchandise, and many more. Films can be sold to more than one audience, for example, ‘Black Swan’, could be targeting young girls because it’s about ballet, however it could also be targeting men because of the sexual element of the film.

These posters are a type of marketing of the film ‘Black Swan’. By choosing this image you can see that it is about ballet, but because she is in black you can tell there is a possible dark side to it.

Exhibition.

People get to see films is various ways, for example, going to the cinema, watching online, buying a DVD, or watching a film on the TV. We engage with films today by going to the cinema, people go to the cinema as a social event or to get away from their normal lives for a bit to engage in a film they like, or feel they can relate to. People also engage in films today by watching them on the TV, this could be as a family event or just to relax and watch a film.

homework

PRODUCTION
what stages are involved in making a film?
Creating a film involves discipline, creativity and commitment.
The making of Harry Potter involved the following steps:
-Finding the films concept/idea
-Writing the script
- Creating storyboards showing each stage
-Film funding
-Producers approving
-Find film crew
- Find film cast
-Find appropriate locations
-Prepare a shooting script
-organise a schedule
-Write call sheets
-find equipment for filming

DISTRIBUTION
Films are often distributed by using film festivals; these are cinematic festivals which usually feature films which have been made within the year. These can help raise awareness of a film after the edit house.

Films are also found out about by more of an audience by the word of mouth, when people like a film they recommend it to others.

The cinema shows trailers for new films whilst an audience are watching the screen. This makes the audience aware of new films and they often want to see the films they see in trailers. There are also advertisements in the newspaper or in magazines and TV about new films.

MARKETING
it is often the case that when a film is being promoted and advertised, it has a variety of different adverts showing different sides and genres of the film. This is because it attracts a wider audience as there is bound to be something which people are interested in seeing.

‘Titanic’ is a prime example of this;

In this advertisement for Titanic, the picture is showing a couple which clearly have some sort of story behind their relationship. This will attract an audience who enjoy films involving romance and heartbreak.

This is an example of an advertisement for ‘Titanic’ which shows the boat sinking. This is advertising the disastrous side of the film, which will attract an audience who enjoy action or disaster movies.

EXHIBITION

Cinema
The original and most well-known way to engage in a film is by watching it at the cinema. People enjoy watching films at the cinema as it is the whole cinematic experience which can be exciting and fun.

Home viewing
recently, more and more people have been watching films by home viewing. The number of people watching films at home has risen, which is probably due to the fact it can be free to watch a film at home online.

Media Summer Assignment

 Torian Cox: AA57724

AS Media Studies:

Film industry:  Lesson 1 Homework.

Production: find out the stages involved in producing a film.

Producers would usually start with an idea for a film. This could be in the format of a book for example. They would then look at the financing; involves budget forecasting, finding investors etc. the screenplay could also be considered before pre-production.

Pre-production; for a small video company, pre-production may refer to everything that happens before shooting begins, for example, meeting with the client, research, storyboarding, location planning etc. for feature films , pre-production is more specific and only begins when other milestones have been met such as financing, screenplay, casting and major staffing. In this case pre-production includes: Location scouting, Prop and wardrobe identification and preparation, Special effects identification and preparation, Production schedule, Set construction, Script-locking (semi-finalisation of the script) and Script read-through with cast, director and other interested parties.

In film and video, production refers to the part of the process in which footage is recorded. This is what most people imagine when they think of a film being made — actors on sets, cameras rolling, etc. The production phase is also known as principal photography.

In large feature films the beginning of the production phase marks the "point of no return", i.e. the point at which it is no longer financially viable to cancel the project. At this point it is almost always cheaper to continue until the project is finished than to deal with the financial fall-out of cancelling. The goal of principal photography is obviously to record all required shots; however it is fairly common to shoot "pick-up" shots in post-production. Pick-up shots may be required when a mistake is noticed, a script change is made (this is unusual), or even if a performance is deemed to be unsatisfactory. In music, production usually refers to the creative direction of a project. Unlike a film producer who is more of a manager, a music producer has a very hands-on role in the creative development.

Post-production is the third and final major phase of the production process. It is often referred to simply as post, e.g. "We can sort that out in post”. There are many things which can happen in post-production. Common tasks include:  Editing video footage editing the soundtrack, adding sound effects, music, etc.  Adding titles and graphics colour and exposure correction, adding special effects, re-shooting certain scenes if required ("pick-up" shots). In some cases post-production is relatively straightforward, consisting of choosing and arranging footage in the correct sequence. In most cases however, post-production is a time-consuming job taking longer than the actual production phase.

Distribution: exactly how do films get from the edit houses to the audience?

The distributor will enter into an agreement with the cinema to screen the film on certain 'play-dates'. It is the responsibility of the distributor to arrange the transportation of the film to the cinema, as part of its wider coordination of print use across the UK. Logistics represents the phase of distribution at its most basic - supplying and circulating copies of the film to theatres, of tapes and DVDs to shops and video rental stores, and managing the effectiveness of the supply.

Marketing: get some examples of different types of marketing (publicity) as you can.

Films are marketed to the public via a number of different ways.

 Trailers are a mainstay of film promotion, because they are delivered directly to movie-goers. They screen in theatres before movie showings. Generally they tell the story of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes, Film posters, Slideshows - stills, trivia, and trivia games from the film, shown between movie show times,  Standees (freestanding paperboard life-size images of figures from the film)

Television and radio, Internet, Promotional tour, print, in theatres.

Exhibition: how do audiences get to see films?

Well, personally as a viewer I mainly get to see films via the cinema because it is generally most popular, however, I do watch films on the internet on sites such as Netflix. I also watch films on DVD’s, a film festival and sometimes via projector.