Skyfall Revision

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Skyfall

What did you find out bout the producers/production company behind this film?

Skyfall is the twenty-third spy fil in the James Bond series, produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment. It features Daniel Craig’s third performance as James Bond, and Javier Bardem as Raoul Silva, the film's villain. The film was directed by Sam Mendes and written by John Logan, Neal Purvis and Robert Wade.
In the film Bond investigates an attack on MI6; it transpires that it is part of an attack on M by former MI6 operative, Raoul Silva. The film sees the return of two recurring characters after an absence of two films: Q, played by Ben Whishaw, and Miss Money penny, played by Naomie Harris. Skyfall was the last film of the series for Judi Dench who played M; a role, which she played in the previous six films. The position is subsequently filled by Ralph Fiennes' character, Gareth Mallory.
Mendes was approached to direct the film after the release of Quantum of Solace in 2008. Production was suspended when MGM encountered financial troubles, and did not resume until December 2010; during this time, Mendes remained attached to the project as a consultant. The original screenwriter, Peter Morgan, left the project during the suspension. When production resumed, Logan, Purvis and Wade continued writing what became the final version of the script, whilst incorporating Morgan's ideas. Filming began in November 2011, and primarily took place in the United Kingdom, China and Turkey.
Skyfall premiered on 23 October 2012, and was released in the United Kingdom on 26 October 2012. It was the first James Bond film to be screened in Imax venues, although it was not filmed with Imax cameras. The film's release coincided with the 50th anniversary of the James Bond series, which began with Dr. No in 1962.

Roughly how much money has Skyfall made since its release did you say?

Skyfall has earned $289,052,543 worldwide. On its opening weekend, it earned $80.6 million from 25 markets. In the UK the film grossed $32.4 million on its opening weekend, marking it the second-highest Friday-to-Sunday debut ever behind Harry Potter and the Deathly Hallows – Part 2. It also achieved the second-highest IMAX debut ever behind The Dark Knight Rises. The film set a record for the highest seven-day gross with £37.2 million ($59.9 million), surpassing previous record holder Deathly Hallows – Part 2 (£35.7 million). Overall in the UK, the film grossed $85,800,000.
Skyfall set an opening-weekend record in Switzerland ($5.3 million) and recorded the second-largest opening weekend for a Hollywood film in India ($5.1 million). In Austria, it achieved the second-highest opening weekend ever ($3.4 million) behind The Lord of the Rings: The Return of the King, while in Finland, it scored the largest opening weekend when excluding previews ($1.47 million).

Adele has a single out at the moment-how is this being used to promote Skyfall?

In October 2012, British singer-songwriter Adele confirmed that she had written and recorded the film's theme song with her regular songwriter, Paul Epworth. She later posted the cover for the "Skyfall" sheet music on Twitter, crediting the song writing to herself and Epworth, with arrangements to both Epworth and orchestrator J. A. C. Redford. The song was released online at 0:07am BST on 5 October 2012.

The song went to number one at the UK's iTunes online store less than ten hours after it was released, surpassing "Diamonds" by Rihanna in that country, and Taylor Swift's "Red" in the US. At 6 a.m. on 5 October, Clear Channel began airing "Skyfall" on 180 radio stations around the United States at the top of every hour. Within 24 hours, "Skyfall" had garnered 10 million audience impressions and had already begun to rank within the Top 50 of the Nielsen Broadcast Data Systems-based Radio Songs chart.
On 7 October, "Skyfall" entered the UK Singles Chart at number 4 after less than 48 hours on sale. The single sold 84,000 copies in the UK during its first two days of release. On 14 October, "Skyfall" rose to number 2 on the UK Singles Chart with sales of 92,000 copies. This tied "Skyfall" with Duran Duran’s "A View to a Kill" as the highest-charting James Bond theme song on the UK Singles Chart. "Skyfall" debuted at number one in Ireland based on download alone.
"Skyfall" entered the Billboard Hot 100 at number 8, Adele's first song to debut in the Top 10, selling 261,000 copies in the United States in its first three days. Though "Skyfall" debuted at number 8, it was actually the third best-selling single in the US that week – the Hot 100 ranks songs based on sales, radio airplay, and online streaming. "Skyfall" is the first James Bond theme to chart within the Top 10 in the US in a decade^, and is the first James Bond theme to debut in the Top 10. Interest in "Skyfall" led to a 10% increase in sales of Adele's last album, 21, in the US.

What other films is this production company known for?

The production company MGM (Metro Goldwyn Mayer) has mad countless films, too many to state. MGM have also made almost all the previous Bond film including Casino Royale, Quantum of Solace,

GoldenEye, Die Another Day. Also announced as the producer for the next two Bond films.

In what ways has the Internet been used to advertise and market Skyfall?

The Internet has been an important factor in helping to advertise and market Skyfall. There has been a massive push in online marketing, masses of viral marketing; YouTube screened the premier online; Facebook, twitter official pages; rolling roadblocks, homepage takeovers, etc.

Who do you think the target audience is for Skyfall and how can you tell, from the research you’ve completed?

In my opinion and from the research I have completed, the target audience is everyone, but males mostly. In the wider aspect, Skyfall had its premiere in this country – and its release date in the UK/Europe was nearly two weeks before USA. James Bond a very British Brand appeals to British people generally.